.New Delhi: Boldfit, a direct-to-consumer (D2C) exercise brand name has actually onboarded Indian cricketer KL Rahul as a brand emissary and a real estate investor in the company, it showed to ETRetail.Without revealing the specific percent of stake the cricketer has taken, the provider said it is actually a sizable and also strategic investment.This collaboration targets to take advantage of KL's astounding appeal, specifically with young people and also physical fitness lovers, to broaden Boldfit's reach into low compertition markets and demographics throughout India.Sharing about the company's development strategies, Pallav Bihani, founder and also CEO of the provider said, "Our experts are actually going all-in on broadening our activewear as well as footwear classifications, which are actually readied to redefine the exercise market. These portions are our potential development engines." Presently, physical fitness and yoga accessories steer most of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C brand attained a revenue of Rs 73 crore. Along with critical campaigns and this relationship, the company strives to reach a profits of Rs 500 crore through FY26. Established in 2018, it currently offers over 1 crore clients every year as well as targets to grow this grasp to 5 crore using this relationship. Also, it is enriching its own supply establishment infrastructure to make sure fast shipment as well as consistent product availability.Looking ahead, the D2C start-up expects a spurt in on-line visitor traffic, social networks interaction, and also greater sales across our front runner categories.
Posted On Aug 1, 2024 at 10:46 PM IST.
Sign up with the community of 2M+ industry professionals.Sign up for our email list to obtain latest insights & evaluation.
Download ETRetail App.Receive Realtime updates.Conserve your favourite articles.
Scan to download and install App.